Macworld 2008 Show Report
First a few general comments/observations and then I'll get into some individual product details.There were a few changes right off the bat this year... Instead of being in the North and South halls of Moscone Center, Macworld was held in the West and the South halls. Registration was in the West hall for the first time and things were a bit wonky. With some effort, I found the end of a long line of people for "express" badge pickup. Luckily for me, about a minute after I got in line, a Macworld employee told me and anybody else with a bar-code to follow him. Two minutes later, I had my badge and was in the door. The show is huge this year. Lots of very nice (expensive) booths by vendors big and small. The EVE Online folks had a ginormous booth in the gaming area. HP, Canon, and Epson all had big setups. (Especially Canon. Their area was basically a miniature photo store.) Adobe and Google also had big encampments. Microsoft set up a really swanky bloggers lounge with couches and tables and lamps, art on the walls, WiFi, and bowls full of "Microsoft Office 2008 for Mac" M&Ms. The energy was really great and there were scores of people lined up to see the MacBook Air. You can find plenty of really detailed pictures on almost all the major Mac sites, so I'll spare you. I have put a few of my own Macworld pix up on this flickr page but I'm not getting too forensic on the new laptop. Another observation... I saw more people 6'6" or taller in one gathering than I think I've ever seen. (Not counting that Chicago Bulls game I went to.) Seriously, there were some insanely tall dudes at Macworld. After about the 8th or 9th one I saw, I was really starting to wonder what was up. The "developers pavillion" areas were much bigger this year and as always were full of great software gems from smaller companies. Some of my best conversations were at these smaller stations because I was oftentimes talking directly to the guy or gal that had written the program. I always have a good time throwing them stumper questions. Before I talk about Apple's new offerings, let's go onto the show floor and talk goods ünd services... Gaming area was really nice. They had massive HD monitors showing all the newest from EA, Feral, Freeverse, Ambrosia, etc. I just loved the old-school style shoot-em-up Neon Tango from Freeverse. It looked gorgeous on the jumbo monitor. I also liked an aquatic themed game with animation style graphics. I can't quite remember the name. It was Aquariad or something like that. (Sorry. It was so crazy in the West Hall). EA was showing the creature editor for Spore. Note: they were NOT showing Spore itself and were cagey as always about when it was actually going to ship. They said the editor would be released three months before the actual game drops. They hope that will be sometime in 2008. EA was also showing Battlefield 2142 for the Mac. Saw Guitar Hero for the Mac. Looked and played just like the console versions. Lots and lots of iPhone protective skins and cases. Some of the skins were not just protective, but totally cool artwork to boot. Be sure to check out the ones from Gelaskins. Not only do they have wicked designs, but they give you matching wallpaper to download to the device. Another company, Zagg, was selling their Invisible Shield product which protects your iPod or iPhone (or 2,000 other gadgets) from scratches and nicks with a thin clear sheet of the stuff they use to protect the leading edges of helicopter blades. They had this great sales schtick. They would get people to "go naked" and exchange their padded or hard shall case for an Invisible Shield. They would whoop it up every time somebody "went naked" (especially if the person was a girl) and would place the discarded case in a big bin at the front of their booth. (Kinda like the bins full of discarded glasses at the lasik surgery centers.) It was a funny bit and they drew big crowds with it. Creaceed (formerly ExCider) was showing two interesting apps, a new version of Morph Age, their excellent morphing application, and Hydra a brand new HDR (High Dynamic Range) composition program. It's Leopard only and has a very polished interface and some neat features. Probably the best solution I've seen so far for combining images for HDR. equinux was showing off the TubeStick hybrid, a digital and analog TV reciever/recorder that supports ATSC, QAM, and NTSC HD signals. I asked the sales rep to tell me how it compared to El Gato's EyeTV Hybrid and she said that the El Gato product does not receive QAM, which is what most of the digital cable boxes use, and that El Gato's software was written in Carbon and equinux's is built in Cocoa, which runs so much better on the Intel hardware. Recosoft was showing off PDF2ID, a PDF to InDesign converter. I spoke with the developer and asked him if he could demonstrate the conversion on a document I had with me on a USB flash drive. I gave him a fairly complicated PDF of a season brochure I had done recently for a St. Louis theatre company. He started the conversion and as it churned away on my complex file, he kind of winced and covered his eyes, worried that the program might barf. In fact, the conversion to InDesign was remarkably accurate and only lacked some of the fonts I had used in the document. (Also, all of my images were converted to RGB from CMYK.) This is a very cool tool and I can't wait to see how it evolves from the 1.0 version I saw. They also make a PDF to Word conversion app for Mac and Windows. xTrain had a big booth where they were demonstrating their video training product. They are different from Lynda.com in that they don't just use screencaps with voiceovers, they actually shoot and edit live footage with the instructors. They've got some good talent like Ben Wilmore and Dr. Russell Brown. I bought a replacement battery for my 3rd gen iPod from FastMac for $15. (What a steal!) They had a tech on hand to diagnose and do repairs. Very cool. I almost bought a G4 upgrade board for my old G3 Powerbook. I picked up demo copies of SnapzProX (full motion screen capture utility)and WireTap Studio (audio editor) from Ambrosia. They may have made their bones as a game company, but their utils are really great. They also had the best swag of the show, t-shirts for WireTap Studio that said "I'd tap that!" (oy...) I spoke with the Epson "paper expert" and confirmed that although they gave all their papers spiffy new names, the actual product is still the same. For me, this means I can keep using the same ICC color profiles I had been using. You can find a conversion chart for all the names here. Blurb had samples of their professional-quality "iPhoto style" books. The quality here is definitely a notch up from apple and prices start at $12.95. I asked the guys at the Verbatim booth if they were going to start lowering prices on dual layer DVD media. They told me, quite candidly, that they didn't have very much competition, so there wasn't a lot of incentive to drop their prices. They then went on to tell me that I should try to find the product whenever it was on sale and that OfficeMax would be discounting them in the next few weeks. (Thanks for the tip, guys!) Microsoft is showing the now released Office 2008 for Mac. I must confess it does have some really nice automagic features. Only time will tell if they are more help or hinderance. I'll let you know when I've had time to play with it more. Of course like all Microsoft products, it comes in several versions. The Electronic Frontier Foundation was present again and had some great merch available for a small donation. I got a "Come Back With A Warrant" sticker and a roll of 4th Amendment tape. They told me Macworld donates the space to them and invites them every year. Keep up the good fight. For those of you who don't know about the EFF, they're basically like the ACLU for cyberspace. The organization was created 17 years ago by Mitch Kapor of Lotus 1-2-3 fame and Grateful Dead lyricist John Perry Barlow, and they provide legal defense for almost all of the major cases involving electronic rights. Toss a few bucks their way if you can. They are the ones leading the fighting against telecom immunity for wiretapping Americans. A small software company called CodeFlare has reverse engineered the entire HyperCard 2.2 protocol and programming language and will soon be releasing TileStack which will be able to read your old HyperCard stacks. (Beyond Cyberpunk, anyone?!) MyVu has been making eyeglass video displays for iPods and other devices for several years now. Their latest revision, the Crystal 701 has fantastic looking screens with VGA resolution in them. The product has matured nicely over the last couple of years and you can even get little prescription lenses to fit inside the unit since you can't really wear them on top of regular glasses. The Rogue Amoeba guys are always a lot of fun. This year, they brought a giant inflatable version of their eponymous corporate mascot. I love all their products, especially Audio Hijack and AirFoil, which was recently upgraded with some slick features for transmitting any kind of audio to an Airport Express. (Not just iTunes!) KBCovers had a nice selection of silicone keyboard covers and overlays for all the the Mac desktops and laptops. I bought a Photoshop cover/overlay that fits a Powerbook G4 as a gift for my SFO hosts. Axiotron was back with the amazing Modbook tablet-Mac they first demonstrated a year ago. The units are finally shipping from OWC and the Axiotron folks had a giant booth with tons of sample units running all sorts of different software in tablet mode. These are real-deal tablet Mac laptops with Wacom enabled screens built right into their surfaces. Solidly built and full of killer features like a gps receiver, these are sure to be hot sellers. Frankly, Apple could learn a thing or two from the Axiotron engineers. Late in the afternoon, I ran into Andy Ihnatko on the show floor just after he finished taping a live MacRadio broadcast. Knowing he is a master of Mac trivia, I asked him if he had heard the story of how Steve Jobs would relieve his aching feet after being on the trade show floor all day. He responded with the quote of the day saying "I think he stood on the necks of the proletariat with his hobnailed boots." Ouch. On that note, I should probably talk a bit about the new goodies from Apple, starting with the MacBook Air. First of all, it really is the thinnest damn laptop you could imagine. Need a better way to visualize it? Okay, take a penny and stand it on end. That's almost exactly how tall the Air is at it's thickest point. .76". During the keynote address, Steve tore open a manilla envelope and dumped out the MacBook Air. This machine is clearly aimed at the business traveller who wants the absolute minimum modern computer he or she can tote around. It has no built-in optical drive, though a svelte external SuperDrive is available as an accessory. It can remotely use the optical drive of another mac. It has no ethernet port and no firwire port. (Whoa!) It also has a built in battery that cannot be replaced by the consumer. (Apple will gladly replace it for you for $129 if it dies.) It has a tiny little port door on the side/bottom with a USB, a headphone jack, and a mini-DVI connector for hooking it up to an external monitor. The touchpad has multi-touch capabilities and works just like the iPhone and iPod touch as far as scrolling, enlarging, rotating, etc. Apple has really nailed the multi-touch interface and the Air is a tactile wonder just like the iPhone. In the display area for the MacBook Air, Apple had a couple of hanging mobiles made up of MacBook Airs strung together. Very hip and unlike last year's "iPod in a glass case" you could actually touch the units in the mobile. Performance was solid, if not spectacular. Plenty of oomph for the average user who wants to surf, email, word process and run the iApps. It's got an internal 80gig hard drive that can optionally be replaced by a solid state 64gig unit. Neither of these would be large enough for me to use it on a daily basis, but that capacity is probably fine for the intended market. The other product Apple announced that I'm really excited about is Time Capsule, an 802.11n wireless networked backup system with a 500 gig or 1 terabyte drive installed. Essentially it's Time Machine + Airport Extreme + a big-ass hard drive. A very nice product that I hope does well for Apple. Along with iTunes video rentals from all the major studios, Apple also released a 2.0 upgrade to the AppleTV that allows for streaming of HiDef video rentals. I didn't get a chance to really check this out in detail, but the quality looked good. They were showing clips from Transformers that looked particularly nice. If I go back tomorrow for some follow-up, I may see if I can play with one for a few minutes. Finally, Apple released a pack of 5 apps for the iPod touch for $20. These essentially give the touch app-parity with the iPhone. There is a lot of bitching and moaning about the $20 fee by iPod touch owners who feel the software should be a free update. I asked the Apple reps about this charge, likening it to the 802.11n driver they sold last year to enable the hardware that was already built into laptops and iMacs. As it turns out, this isn't a case of Apple being greedy grubbers who want all your money. New federal accounting regulations force them to treat the release of the new apps as a separate product. They can give out bug-fixes for free, but wholly new features are considered a whole new item for accounting purposes. Yet another unintended consequence of a wacky Bush-era law. (For those interested, I'm talking about the Sarbannes Oxley Act created in 2002 as a response to Enron, WorldComm, and their ilk.) Now here's where it gets strange... Apple also released the 1.1.3 update to the iPhone which includes some new apps like a Google maps locator that finds your position by triangulating cell phone towers. But there's no charge for the upgrade and no problem with the accounting. Apparently this has something to do with the subscriber nature of the iPhone cellular service. Don't ask me, I'm not the accountant. (Call my dad, maybe he can explain it to you.) One other story I'll tell from today and then I need to get some sleep. For the last couple of weeks, I've been testing out the XO laptop made by Nicholas Negroponte's One Laptop Per Child project. (Read about it here.) These are the rugged little $200 wireless laptops designed for use by third world children. While I was resting my tired feet sitting on a couch in the Microsoft bloggers lounge, I pulled out the little green and white XO laptop and started writing some notes on it and browsing the web. It wasn't long before I started getting questions about the OLPC, eventually drawing quite a large crowd of people who were intensely interested in the unit. I did about a 10 minute show and tell including taking a snapshot of the gathered crowd with the OLPC's built in camera. I'm sure I could have sold 6 or 7 of them right on the spot. Maybe the OLPC folks should come to Macworld next year. I'm sure the Microsoft people were thrilled I was pimping for a linux based laptop that can't run a single Microsoft product. I didn't care. The Macworld attendees were thirsty for any information I could give them about the OLPC and how well it worked. Somebody tell Negroponte they need to bring back the "give one-get one" program. It was fun showing the screen with all of the icons representing the many available wireless networks all over Macworld. I may take it again with me if I go back and see if I get a similar response. That's just about everything I've got from today. There are a few more items I still want to cover, but it's late and I'm wiped out from walking the floor all day. More tomorrow.
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