via Signs of the Times News

If you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of to musicians, journalists, and artists, then a society is more concerned with manipulation than with truth or beauty. If content is worthless, then people will start to become empty-headed and contentless. The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form of self-promotion. Culture is to become precisely nothing but advertising.

At the time the Web was born, in the early 1990s, a popular trope was that a new generation of teenagers, reared in the conservative Reagan years, had turned out to be exceptionally bland. The members of "Generation X" were characterized as blank and inert. The anthropologist Steve Barnett saw in them the phenomenon of pattern exhaustion, in which a culture runs out of variations of traditional designs in their pottery and becomes less creative. A common rationalization in the fledgling world of digital culture back then was that we were entering a transitional lull before a creative storm - or were already in the eye of one. But we were not passing through a momentary calm. We had, rather, entered a persistent somnolence, and I have come to believe that we will escape it only when we kill the hive.